Social media has taken over the food industry in an unprecedented way. Not only in our lives and how we connect with people, but in the way we consume advertisements. Big platforms such as Facebook, Twitter, Instagram, Tiktok, and YouTube, have seen a massive surge of restaurants and takeaways which employ marketing and social media managers to promote themselves. The most popular social media platforms have at least 2 billion active users.

Social Media advantages

How, may you ask, can a restaurant or takeaway use social media to its advantage? There are several ways, and it begins with them creating their own business social media profile. From here, they have a profile available both on the web and app and can start using this to offer coupons online, write blogs, host social media related events, host podcasts and contests and ultimately target more customers and increase sales.

Social Media Statistics

The statistics show how successful social media campaigns are and the fact that revenue is driven by social media in the food industry.

• 71% of customers are more likely to recommend a business that responds to them quickly on social media.
• Customer service can be very important and social media is a low-cost way to handle queries.
• People born between 1981-2012, Gen Z and Millennials, are 99% more likely to rely on social media and online reviews than older generations. This proves that the younger generation is mostly able to be reached through social media.
• Almost 3 in 4 consumers have used Facebook profiles for businesses, based on their various images and comments shared by others, to decide on where they are going to spend their money. This is a huge proportion of the market.

Mealzo

There are now over 50 million small and medium-sized businesses that now use social media profiles to connect with their customers. Almost 10% of these companies are paying for advertising and marketing campaigns. It is becoming the norm that to stand out and be counted, businesses must engage with the modernisation of social media advertising.Mealzo is an online food ordering platform that operates on a No commission basis for local takeaways and restaurants. Included in the Mealzo partnership is a team of social media managers and marketing experts. The team are constantly keeping up with market research and trends to promote brands and social media profiles effectively and efficiently. This urges businesses to have a social media account manager to check and update their profile regularly. Research shows that having images uploaded regularly increases the engagement rate significantly. If a takeaway or restaurant wants to create an online presence that stands out, becoming a partner with Mealzo and joining forces is a great way to start.