What went down at The Restaurant Show in NEC Birmingham? See how Mealzo shined with their innovative solutions! Get the full week's recap here

    <p>
        The Mealzo team made their mark in the West Midlands this week amongst the Birmingham-based <span style="font-weight:bold"><a href="https://mealzo.co.uk/blogs/birmingham/mealzo-to-serve-up-success-at-the-restaurant-show!?blogdetail=birmingham&blogdetail=mealzo-to-serve-up-success-at-the-restaurant-show%21">Restaurant Show </a></span>. In a three-day multi-exhibition as part of the UK <span style="font-weight:bold"><a href="https://www.foodanddrinkexpo.co.uk"> Food and Drink Show 2024 </a></span>, over 25,000 visitors from far and wide graced the halls of the NEC, a hub of innovation, networking and ideas. It was great to see so many innovative businesses gathered under one roof.
    </p>
    <p>
        <h1>Standing Out Amongst the Crowd</h1>
    </p>
    <p>
        Amongst thousands of exhibitors, with brands such as Pepsi, Spar, and Diageo making their presence known, Mealzo shone brightly amongst the best the hospitality and restaurant industries had to offer! Our competitive prices and more personal approach attracted even the busiest of attendees to stop by our stall.
    </p>
    <p>
        <h1>Engaging the Audience</h1>
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    <p>
        The UK's largest 0% commission online food ordering portal's presence in one of their most popular areas in England grabbed the attention of many, with long queues forming to get hands-on with the <span style="font-weight:bold"><a href="https://mealzoforbusiness.co.uk/Epos.php"> EPOS systems</a></span>, discuss Mealzo's exclusive offers for the event, and witness the demonstrations of the Self-Ordering <span style="font-weight:bold"><a href="https://mealzoforbusiness.co.uk/Kiosk.php"> Kiosk</a></span>'s adaptability and user-friendly design.
    </p>
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        <source src="https://files.mealzo.co.uk/SiteContent/OurBlog/MealzoTheRestaurantShowBirmingham.mp4" type="video/mp4">
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    <p>
        <h1>Building Relationships</h1>
    </p>
    <p>
        Mealzo was also thrilled to catch up with our established partners based in the heart of Birmingham, as well as meet new potential partners, sharing their issues with neglectful high commission-based companies, and how Mealzo is the solution they've been waiting for. As Mealzo shared its commitment of 0% commission and services, the atmosphere was one of anticipation for the positive impact we could collectively achieve. Together, we aspire to not only drive success but also to support and empower local businesses and communities.
    </p>
    <p>
        <h1>A Big Thank You</h1>
    </p>
    <p>
        We want to thank <span style="font-weight:bold"><a href="https://www.therestaurantshow.co.uk">The Restaurant Show </a></span> and the UK Food and Drinks Shows 2024 for their support during our experience in the exhibition, and all the hard work put in to produce such a memorable show for all in attendance. We also want to thank all our existing and new partners that travelled to visit us. Your support and interest fueled a very successful exhibition from start to finish.
    </p>
    <div><img src="https://files.mealzo.co.uk/SiteContent/OurBlog/Mealzonecbirminghamexpo.JPG" alt="Mealzo Impresses at The Restaurant Show in NEC Birmingham" style="margin-left: auto; margin-right: auto; display: block; width: 80%" /></div>

  

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<p>
        Building on the momentum from the previous year, 2024 has been a sensational one for both Mealzo and our partners. From investing in large-scale, customer-centric campaigns and participating in major events, to refining our range of hardware solutions, we’ve continued to spread the benefits of zero commission across the UK. As we approach 2025, let's take a moment to reflect on the standout moments that made this year truly remarkable!
    </p>
    <p><H2>Celebrating Pride, Supporting Takeaway Owners, and Engaging Freshers</H2></p>
    <p>
        In the past 12 months, Mealzo has pushed boundaries, reaching new customers in fresh locations and extending our support to local communities.
        The year kicked off with a bang as we exhibited at <span style="font-weight:bold"><a href="https://mealzo.co.uk/blogs/2024-events/celebrating-'what's-cooking-2024'!-"> What’s Cooking 2024?</a></span> and the <span style="font-weight:bold"><a href="https://mealzo.co.uk/blogs/show/mealzo-impresses-at-the-restaurant-show-in-nec-birmingham"> UK Food & Drink Expo </a></span> in Edinburgh and Birmingham. These events gave us a chance to meet thousands of small business owners who are trying to break free from high commission rates and are eager to embrace Mealzo’s zero commission model, welcoming existing partnerships while forging new ones.
        This summer, we put ourselves front and centre in diverse, vibrant communities. We proudly supported and celebrated the LGBTQ+ community by participating in Glasgow's Pride March, showcasing Mealzo’s ongoing commitment to inclusivity and social responsibility. At the <span style="font-weight:bold"><a href="https://mealzo.co.uk/blogs/festival/mealzo-makes-a-mark-at-foodies-festivals"> Foodies Festivals </a></span> in Glasgow and Edinburgh, we engaged with families, offering fun and exciting exclusive ‘Spin to Win’ prizes, while big names entertained the crowds. Lastly, we tapped into the next generation by connecting with thousands of students at Glasgow's Freshers Fair. With exclusive discounts and prize giveaways, we not only generated buzz but also introduced them to the Mealzo platform and partners local to them for their next takeaway.
    </p>

    <div><img src="https://files.mealzo.co.uk/SiteContent/OurBlog/Mealzo-2024-events.jpg" Alt="Mealzo-2024-events" style="margin-left: auto; margin-right: auto; display: block; width: 80%" /></div>
    <p><H2>Fuelling Orders with Saver Campaigns</H2></p>
    <p>
        This year, Mealzo achieved remarkable success in supporting our partners through successful marketing campaigns, propelling order numbers to new heights and boosting business across the board. At the beginning of the year, we introduced the Saver Sunday campaign, offering family-focused customers a new incentive to order big with their local takeaways, which resulted in a noticeable difference in order size for our partners.
    </p>
    <p>
        Building on this momentum, our Juicy Wednesday campaign quickly captured attention across the nation, with thousands using the £4 off discount code to save on their mid-week takeaway. By creating excitement among customers through layered marketing, we delivered sustained growth for the growing number of partners taking part, making their Wednesdays as busy as Fridays!
    </p>
    <p><H2>Bold Billboards in Birmingham </H2></p>
    <p>
        Alongside our digital efforts, Mealzo expanded its presence in the physical world by spreading the highly successful billboard campaign from the central belt of Scotland to the West Midlands. By illustrating the best that Mealzo has to offer with bold visuals of delicious discounts, for months dozens of streets were illuminated across the length and breadth of Birmingham. As a result, the presence of Mealzo in the area has never been stronger, with a sizeable increase in website and app users being registered across the campaign.
    </p>
    <div><img src="https://files.mealzo.co.uk/SiteContent/OurBlog/Mealzo2024billboards.jpeg" Alt="Mealzo 2024 billboards" style="margin-left: auto; margin-right: auto; display: block; width: 80%" /></div>
    <p><H2>Our Commitment to Change </H2></p>
    <p>
        This year Mealzo was honoured to receive the <span style="font-weight:bold"><a href="https://mealzo.co.uk/blogs/partnership/beyond-your-plate,-how-mealzo-supports-the-1-percent-for-the-planet-impact-fund"> 1% for the Planet </a></span> certification, marking a significant milestone in our journey toward sustainability. This recognition means that 1% of every order placed through Mealzo directly contributes to environmental causes, to build towards a more sustainable future for all.
    </p>
    <p>
        The team also had the incredible privilege of attending the bi-annual Malawi Tomorrow charity event. We are proud to have been part of such a meaningful cause dedicated to creating lasting change and building a brighter future for communities in need. As we look ahead, we remain committed to supporting impactful efforts like Malawi Tomorrow, striving together to make a difference one step at a time.
    </p>
    <p>
        During the Christmas Season, the team had the honour of volunteering with Kindness Homeless Street Team Glasgow, during a time of year when giving back holds special meaning. By donating essential supplies, volunteering in the soup kitchen, and providing essential items to those needing an extra hand, we cement our dedication to supporting and giving back to local communities.
    </p>
    <div><img src="https://files.mealzo.co.uk/SiteContent/OurBlog/Mealzo-kindness-2024.jpg" Alt="Mealzo-kindness-2024.jpg" style="margin-left: auto; margin-right: auto; display: block; width: 80%" /></div>
    <p><H2>Shaping the Future of Food Service Technology </H2></p>
    <p>
        At the heart of Mealzo’s mission lies our unwavering commitment to advancing the technology relied upon by thousands of takeaways, restaurants, cafés, and small businesses across the UK. In 2024, we invested in our core hardware, the EPOS system, improving both their form and function. While the upgraded software runs faster and with less power for a better performance, the sleek but sturdy new design ensures durability needed in the day-to-day of the food service industry.
    </p>
    <p>
        Similarly, we took significant strides forward in our software, including a complete refresh of our ZoPortal business management app. This wasn’t just a cosmetic upgrade; we packed the interface with new features, including temperature control and enhanced visual financial reporting, making it more indispensable than ever for our partners.
    </p>
    <p>
        This year also marked the introduction of a range of NFC technologies at competitive prices, designed exclusively for our loyal partners. Our Smart Counter and NFC Table Ordering systems, which offer customers new ways to order, proved to be a huge success, with hundreds within a few months of their launch being installed into takeaways and restaurants. The Google Business Review Stands was also popular, by enabling businesses to enhance their visibility and grow orders by making it easier for customers to leave a review.
    </p>
    <p><H2>2025: A New Chapter Begins </H2></p>
    <p>
        As 2024 draws to a close, we’re gearing up for even greater things ahead as Mealzo is only getting bigger and better! With exciting plans and more announcements to come, the future looks brighter than ever. To our incredible partners, we extend our heartfelt thanks for your trust and collaboration throughout this year, as well as the new partners we've welcomed into Mealzo family. Here’s to a new year of growth, innovation, and success!
    </p>

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    <p>
        The Edinburgh and Glasgow Foodies Festivals transformed the city parks into culinary havens!
    </p>
    
    <p>
        Mealzo had a brilliant time at the Edinburgh and Glasgow Foodies Festivals over the first two weekends of August. From the moment we set up our stand, we were inundated with enthusiastic visitors eager to explore the festival's offerings, from the delicious food and drinks to the exciting activities and cooking classes. Whether you were after mouthwatering Caribbean dishes, juicy lobster rolls, or ice-cold mocktails, both festivals had something for everyone. With performances from big acts such as Blue, Peter Andre, and Scouting for Girls, as well as local favourites, the parks were filled with excited visitors from opening to closing every day.
    </p>
    <div><img src="https://files.mealzo.co.uk/SiteContent/OurBlog/MealzoFoodiefestivals.png" Alt="Mealzo - Foodie festivals" style="margin-left: auto; margin-right: auto; display: block; width: 80%" /></div>
    <p>
        We had a great time offering everyone the opportunity to 'Spin To Win' our promotional wheel to win excellent prizes! Festival goers from all over the UK joined us to try their luck, with queues forming rapidly. Those who won walked away with sunglasses, water bottles, travel mugs, sweets, and more! It was inspiring to see so many people engaging with Mealzo and their interest in our merchandise, receiving nothing but positive feedback all weekend. Many consumers also stated they'd switch to Mealzo when ordering their next takeaway, knowing what we offer and stand for.
    </p>
    
    <p>
        As the UK's largest zero-commission online food ordering platform, Mealzo was proud to be involved in both weekends, demonstrating the best food Scotland's central belt had to offer. It was fantastic meeting so many new faces, as well reconnecting with our wonderful existing customers. We had great conversations under the bright summer sun, celebrating our love for good food together with exclusive discounts and spreading the word about our partners in their communities.
    </p>
    <video style="margin-left: auto; margin-right: auto; display: block; width: 80%; height:50%" controls>
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    <p>
        As these festivals are a unique opportunity to engage with communities, we look forward to meeting more of you at other events this year! Keep an eye on our socials for announcements.    
    </p>  

Blogs

Mealzo Impresses at The Restaurant Show in NEC Birmingham

Standing Out Amongst the Crowd

Engaging the Audience

Building Relationships

A Big Thank You

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