Mealzo made a big impact at UK Food and Drink & Fry It Expos 2025! See our highlights and discover how we're shaping the future of food tech. Learn more today!

<p>
        This April, Mealzo had the privilege of exhibiting at two major industry events. The week began at the NEC Birmingham for the biggest expo in the food service industry, the <span style="font-weight:bold"><a href="https://www.foodanddrinkexpo.co.uk/exhibitors-2025#/exhibitors/"> UK Food and Drink Expo 2025 </a></span>, and ending at <span style="font-weight:bold"><a href="https://www.naecstoneleigh.co.uk/events/fry-i-t-2025/"> Fry It 2025 </a></span>, the leading show for takeaways in the West Midlands and beyond.
    </p>
    <p><h2>UK Food and Drink Expo 2025: Returning to the NEC</h2></p>
    <p>
        Following the immense success of last year's exhibition, Mealzo returned to the UK Food & Drink Shows at the Birmingham NEC as part of the Food and Drink Expo. Welcoming a crowd of 30,000 to the halls, the team connected with hundreds of existing partners and thousands of new faces from across the nation.
    </p>
    <p>
        Visitors to our stand appreciated the wide variety of products and solutions Mealzo offered, from our specialist marketing services to our popular <span style="font-weight:bold"><a href="https://mealzoforbusiness.co.uk/Kiosk.php"> Self-Ordering Kiosks </a></span>, and the advantages for their businesses presented by our 0% Commission structure, which continues to offer a game-changing advantage to takeaways, restaurants and cafés. In a time where the food service sector is facing harder decisions than ever before, Mealzo stood out as a reliable, forward-thinking partner for those wanting to grow their business and receive exceptional support.
    </p>

    <video style="margin-left: auto; margin-right: auto; display: block; width: 80%; height:50%" controls>
        <source src="https://files.mealzo.co.uk/SiteContent/OurBlog/UKFoodandDrink2025Horizontal.mp4" type="video/mp4">
    </video>
    <p><h2>Fry It 2025: The Pride of Takeaways in the West Midlands</h2></p>
    <p>
        Held in the NAEC Stoneleigh, Fry It 2025 is the annual trade show for Friar's Pride, the premium supplier for takeaways in the Midlands and south England for half a century. Attended by thousands of business owners for one day of enthusiasm, exclusive deals and entertainment.
    </p>
    <p>
        From Stand 23, the Mealzo team engaged with a constant stream of Friar’s Pride customers eager to explore our <span style="font-weight:bold"><a href="https://mealzoforbusiness.co.uk/Epos.php"> EPOS system </a></span>, Self-Ordering Kiosk, and other tailored solutions. Our exclusive show day offers sparked huge interest, bringing hundreds of new partners to Mealzo, and generating plenty of buzz throughout the day.
    </p>
    <video style="margin-left: auto; margin-right: auto; display: block; width: 80%; height:50%" controls>
        <source src="https://files.mealzo.co.uk/SiteContent/OurBlog/FryIt2025Horizontal.mp4" type="video/mp4">
    </video>
    <p><h2>What's next?</h2></p>
    <p>
        If you missed us this time, don’t worry - we have more events soon! Stay tuned for announcements on our upcoming events, new product launches, and even more ways we're developing to help food service businesses succeed. We can’t wait to share what’s next!
    </p>  

Big Wins at Uk Food and Drink & Fry It Expos 2025 – Mealzo

    <p>
        <span style="font-weight:bold"><a href="https://mealzo.co.uk/"> Mealzo </a></span> is proud to announce that is now officially recognised as part of the Google My Business Provider Program. By partnering, we gain exclusive access to the latest tools, insights, and strategies to manage our loyal partners' online presence on Google Maps and Search. This means early access to smarter advertising tools and options, greater analytics, and even more customers ordering direct through Mealzo.
    </p>
    <p><h2>What the Partnership Means</h2></p>
    <p>
        Collaborating with Google brings several exciting benefits. Our partners  across the UK now enjoy greater exposure on Google Search and Maps. This means that when customers search for takeaways or restaurants nearby, their businesses will appear more prominently—leading to more traffic and more orders.
    </p>
    <p>
        Google's Unified Ordering enhances our partner's customer experience from the very beginning. The journey from discovering a restaurant on Google to placing an order is streamlined into just one tap. This seamless experience is available across both mobile and desktop platforms, whether customers search directly or through Google Maps.
    </p>
    <p>
        Enhanced visibility helps build trust, as customers are more likely to choose businesses that are well-represented on Google. Through the Google My Business Provider Program, we help our partners create and manage complete, verified profiles — ensuring they meet all key visibility factors needed to attract new customers on Google Search and Maps.
    </p>

    <p><h2>Full Google Profile Management by Mealzo</h2></p>
    <p>
        As part of the Google Business Provider Program, Mealzo now has the ability to fully manage and optimise every aspect of your restaurant’s Google Business Profile. This means we can improve your visibility, streamline customer interactions, and enhance the overall experience directly through Google. Here’s what you can expect from our complete Google Profile Management service:
        <ol>
            <li>
                <h3>Business Details & Branding</h3>
                <ul>
                    <li>	Full setup of your name, address, hours, and website </li>
                    <li>	Keyword-rich menu and service descriptions </li>
                    <li>	Highlighted features like "pet-friendly" or "halal" </li>
                    <li>	Professional photos and videos to boost engagement </li>
                </ul>
            </li>
            <li>
                <h3>Real-Time Customer Engagement</h3>
                <ul>
                    <li>	Posts and updates to keep your listing fresh </li>
                    <li>	Direct messaging capabilities </li>
                    <li>	Review responses that build trust </li>
                    <li>	Helpful FAQs for common queries </li>
                </ul>
            </li>
            <li>
                <h3>Local Visibility & Insights with Google Business</h3>
                <ul>
                    <li>	Appear in Google Maps and local “near me” search results  </li>
                    <li>	Highlight key offerings and services to stand out  </li>
                    <li>	Access valuable insights like profile views, direction requests, and customer actions </li>
                </ul>
            </li>

            <li>
                <h3>Online Ordering & Menu Integration</h3>
                <ul>
                    <li>	Keep your menu, prices, and special offers updated in real-time  </li>
                    <li>	Enable ordering straight from your Google Business Profile  </li>
                    <li>	Highlight popular dishes and featured categories to attract more orders </li>
                </ul>
            </li>
        </ol>

    </p>
    <p><h2>Amplify Your Ads: The Power of Google My Business Provider Partnership</h2></p>
    <p>
        Being part of the Google My Business Provider Program gives Mealzo and our restaurant partners a competitive edge — especially when it comes to Google Ads. This exclusive partnership unlocks advanced advertising capabilities that help your business stand out, attract more customers, and generate more orders with less effort.
    </p>
    <p>
        By integrating Google Business Profiles directly with Google Ads, we create a seamless experience that boosts visibility across both organic and paid results. As a certified provider, we get early access to features, tools, and insights that the average advertiser doesn’t — which means smarter targeting, more efficient ad spend, and better overall performance.
    </p>
    <p>
        Key Benefits of the Provider Program on Your Google Ads:
        <ul>
            <li>
                <h3>Enhanced Local Visibility</h3>
                Appearing in both the map pack and paid search results increases the chances of clicks from local customers searching for terms like “best takeaway near me.”
            </li>
        </ul>
        <ul>
            <li>
                <h3>Smarter Targeting with Real-Time GMB Data</h3>
                We use live insights from your Business Profile — including customer behaviour, reviews, and search trends — to optimise ads in real time.
            </li>
        </ul>
        <ul>
            <li>
                <h3>Higher Ad Performance & ROI</h3>
                With deeper integration between your profile and ads, we reduce wasted spend and focus your budget on what actually converts.
            </li>
        </ul>
        <ul>
            <li>
                <h3>Exclusive Tools & Support</h3>
                As a Google-recognised provider, we gain access to training, tools, and campaign features that help you stay ahead of the competition.
            </li>
        </ul>
        <ul>
            <li>
                <h3>Stronger Brand Trust & Engagement</h3>
                Customers are more likely to engage with ads from verified businesses with complete, well-managed profiles — leading to higher click-through rates and more orders.
            </li>
        </ul>
    </p>

    <p><h2>Why Did Mealzo Partner with Google?</h2></p>
    <p>
        This partnership is a major milestone in our mission to support restaurants. Google officially recognises Mealzo for its expertise in managing Business Profiles, Local SEO, and Ads — tools that help our partners thrive.
    </p>
    <p>
        Being part of this exclusive program means our partners benefit from:
        <ul>
            <li>The latest features and tools from Google</li>
            <li>Direct support and training</li>
            <li>A higher standard of service and online visibility</li>
        </ul>
        With advanced features like ‘order ahead,’ ‘menu search,’ and highlighting popular items our mission is to help your business thrive in the digital space.
    </p>
    <p><h2>Streamlined Ordering Direct from Google Search</h2></p>
    <p>
        Thanks to our integration with Google’s ordering system, we’ve unlocked direct-ordering capabilities from your restaurant’s Google profile. Here’s how it works depending on your region:
    </p>
    <p><h3>Unified Ordering </h3></p>
    <p>
        Google shows “Order Pickup” and “Order Delivery” buttons—linked directly to your Mealzo page.
        <br/>Perks:
        <ul>
            <li>One-tap ordering</li>
            <li>Branded experience</li>
            <li>Zero third-party commission</li>
            <li>More completed checkouts</li>
        </ul>
    </p>
    <p><h3>Non-Unified Ordering  </h3></p>
    <p>
        Google shows a “Place an order” link, which also redirects to your Mealzo ordering system.
        <br/>Perks:
    <ul>
        <li>No commission fees</li>
        <li>Full control of your customer flow</li>
        <li>Easy activation with no setup effort on your end</li>
    </ul>
    Mealzo handles it all—making sure your listings are optimised, fast-loading, and ready to convert.
</p>
    <p><h3>Looking Ahead: Unlocking New Possibilities </h3></p>
    <p>
        At Mealzo, we're always exploring new ways to help our <span style="font-weight:bold"><a href="https://www.mealzoforbusiness.co.uk/#join-us"> partners </a></span> succeed. Partnering with Google marks a significant step forward in ensuring your business stands out online, attracts new customers, and maximises revenue. We’re excited about what this means for our partners' ongoing growth in the fast-moving food industry.
    </p>
    <p>
        Stay tuned to our socials for exciting updates and new features coming this year!
    </p>  

<p>
        We're thrilled to announce that Mealzo is officially a B Corp Certified organisation. This is a true testament to our commitment to using our business as a force for good, benefiting both society and the planet.
    </p>
    <p><h2>What is B Corp?</h2></p>
    <p>
        B Corp certification is awarded exclusively to businesses that meet the highest standards of social and environmental performance, transparency and accountability. This signifies a commitment to prioritising more than just profit, instead focusing on ethical business practices and long-term positive impact.
    </p>
    <p>
        Mealzo is proud to join an exclusive group of companies in Scotland that have achieved this prestigious certification. B Corp recognised our dedication to sustainability, our mission to help our partners grow their businesses, and our extensive charitable initiatives.
    </p>

    <p><h2>A Word from our Managing Director</h2></p>
    <p>
        <div style="margin-left:50px">"Becoming B Corp Certified is more than just a badge — it’s a symbol of Mealzo’s commitment to building a better future. This milestone marks the continuation of an exciting journey where we will keep challenging ourselves, championing positive change, and inspiring others to do the same. We believe business can be a force for good, and we’re proud to play our part."</div>
    </p>
    <p>
        <span style="font-style:italic">Reza Peroz</sapn>
    </p>
    <p><h2>Our B Corp Journey</h2></p>
    <p>
        Mealzo's road to B Corp certification began back in 2021. From the start, we aimed to do more than just transform the food service industry - we wanted to push the boundaries of our impact on the world. Achieving B Corp status was a challenging process, but it is aligned perfectly with our mission and values.
    </p>
    <p>
        Throughout this journey, we have fundamentally reshaped how we operate. From our supply chain and materials, to our support for partners and engagement with the community, every aspect of Mealzo has grown and changed. We have become more sustainable, expanded the ways we assist our partners, and strengthened our accountability at every level.
    </p>
    <p><h2>What Does This Mean for Mealzo?</h2></p>
    <p>
        Achieving B Corp certification is a significant milestone, but it’s more than just an achievement — it’s a promise. This next step represents our ongoing commitment to continuous improvement. We will continue to evaluate and refine our efforts, ensuring that as we grow alongside our partners, we remain steadfast in our ethical and environmental responsibilities.
    </p>
    <p>
        Thank you for being part of this journey with us. Together, we can create a better future for the industry and beyond!
    </p>  

Blogs

Two Expos, One Big Impact: Mealzo's Winning Week in Birmingham

UK Food and Drink Expo 2025: Returning to the NEC

Fry It 2025: The Pride of Takeaways in the West Midlands

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22 Apr

Two Expos, One Big Impact: Mealzo's Winning Week in Birmingham

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11 Apr

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